Celebrating New Dads and Redefining Baby Planning
MEET THE FOUNDERS
Billy and Laura
Billy and Laura are parents of three sweet kiddos and the founders of DAD BAG. After going through pregnancy, delivery, and early parenthood three times, they saw something that felt impossible to ignore. So much of the baby world is built around mom and baby, while dads are often left on the sidelines.
From registries and baby showers to blogs and hospital bag checklists, very little is created with fathers in mind.
But today’s dads are showing up differently. They’re more present, more hands-on, and more deeply involved in every part of family life than ever before. They’re helping rewrite the definition of fatherhood in real time.
That’s what inspired DAD BAG.
After three kids, Billy and Laura knew it was time to create something specifically for dads. A product line that feels thoughtful, practical, and genuinely supportive. Something designed for the delivery room, the early days, and the new chapter ahead.
Because dads deserve to feel prepared, included, and supported, too.
the perfect gift
The New Age Dad
DAD BAG is more than a gift. It’s a way to celebrate a new dad and show him he matters in this moment, too.
Thoughtfully designed to take the guesswork out of packing for delivery day, DAD BAG helps him step into fatherhood feeling ready, confident, and included from day one.
This is for the new age dad. The dad who is present, supportive, and all in. The one who wants to show up fully for his family while building a life he’s proud of.
You’ve got the family. We’ve got you.
This one is dedicated to you.